It is all about identity. Massada goes full way into subconsciousness. Enjoyment of life. Expression of joy. Elaborations on intellectual escapades. Ingenuousness of visual self presentation and thoughtful life reminiscences achieving haute couture extravagance. Total submersion in journey towards understanding. Commitment to filter reality and human existence. Personal gain from culture, content, thought, picture, dialogue, idealism and reflection.
Massada art and fashion project led by chief designer Kate Lupinsky, raised in South Africa living in Europe, derives passion from deep curiosity and consideration for the world. Our contributors come from all different landscapes. Cosmopolitan edge consist among others; French creative director from Paris, Japanese photographer living in Berlin, Californian Hollywood movie director, Italian manufacturer. People of art, film, finance, creative industries, intellectuals, celebrities are among our clients.